Talk
Yani Arabena:
Letters With Voice
Calligraphy, typography and lettering in service of messages that are full of energy and expression. Impulse, gesture and emotion are language and communicate in the shape of imperfect letters that are felt and carry their own identity and particular voice.
Letras con voz
La caligrafía, la tipografía y el lettering al servicio de mensajes llenos de energía y expresión. La emoción, la gestualidad y el impulso comunican a través de letras imperfectas, que se sienten, portando voz e identidad.
This talk is scheduled to take place online, , 2021, at in your current time zone (/UTC), as part of the main Typographics conference. Conference registration is available on a pay-what-you-can basis.
About Yani Arabena
Photo: Santi Tenenbaum
Yani Arabena, is an Art Director and Type Designer based in Buenos Aires, Argentina. She obtained her diploma at the University of Palermo, and later completed a postgraduate career in Type Design at the University of Buenos Aires–where she also taught for eight years. Yani is the co-founder of YaniGuille&Co., her studio based in Buenos Aires, specialized in Type Design, Identity, Illustration and Lettering, working with clients worldwide like Apple, Fox Channel, Microsoft, Penguin Random House, among others. The studio earned awards from the ADC and TDC in New York, Tipos Latinos Biennale in Latin America, and the LAD Awards in Perú. Also selected works have been published in specialized books, magazines and blogs from the design world, such as Novum, PAGE, AIGA Eye on Design, and The Design Kids.
Yani’s notorious interest in Calligraphy applied to Graphic Design –along with the development of a calligraphic style of her own–, lead her to relate with design in a different way, also applying these resources in typographic projects like “Abelina Pro”, “Quotes” and “Envelove”, which are part of Sudtipos’ catalog. Among her most recognized calligraphic-design projects is her participation in the campaign “No va más” (NO MORE) for the Centro Cultural Recoleta, representing the female voice through written words that became unbearable.
